New! Buttonizer Analytics
We're happy to announce that we have released our own analytics tools to analyze button clicks. Read more here 🚀
That means that if you're not using Google Analytics on a site, you can track conversions via our own platform.
⚠️ Important information
Since Google Analytics 4 was released, these steps are about to change. We're currently investigating how we can improve our documentation and what steps are required to show Buttonizer-actions inside the new Google Analytics.
For now, the easiest way to track button conversions is by using the data available in Buttonizer Analytics. Apologies for the inconvenience.
Do I need to add my Google Analytics code?
When you have already added Google Analytics to your website, you must not add it twice. When you added Google Analytics, Buttonizer will recognize it automatically.
Where can I see my click data of my buttons in Google Analytics? 🥳
All the click data of each button is displayed in the Google Analytics account you have set for your website. When you go to the Behavior section (left side of your screen in Google Analytics) and then click on events overview you will see that there is an Event category called Buttonizer.
Event Category: Each button-group you have created on Buttonizer will get the event category 'Buttonizer group: [name]', where [name] will be the group-name
Event Action: This will be the action or the name that you have given your button in the back-end in WordPress › This way you will recognize which buttons perform better. When it's a group, the events 'open' and 'close' will be used as 'action'.
Event Label: This will be the page title from where the button was clicked
If you want to test if the Google Analytics tracking is working. You go to Real Time Events 🕐️ , open another tab, go to your website and click on the button. You should see hits coming in 🙂
How can I measure conversion with Buttonizer? 🚂
When setting up a goal in Google Analytics, choose Custom instead of a Template and select Event as the Goal Type.
At the next step you can set one or more conditions for your conversion. Name your Category “Buttonizer” and fill in which Action or Label you would like to consider a conversion.
This for example could be a click on the call button or redirecting someone to a specific page on your website.
I don't see any events in the Real-time tab ⏲️
Buttonizer will detect which Analytics is available on your website by checking javascript variables. It will try these variables until there is no known variable over.
- First, we check if the
gtag javascript function is available (Google Tagmanager)
- Then, we check if the
dataLayer variabele is set (Google Analytics 4)
- Then, we check if the the
ga javascript object is available (the Google Universal way)
- As last it will fallback to the old Google Analytics (
ga function), if available
When you don't see anything in the realtime tab in Google Analytics, it may be you have multiple Google tags on your website and Buttonizer chooses the wrong GA tag.
